Choose How Your
Business Is Seen.

Whether you're starting from nothing or replacing a site that's stopped working for you, every package starts with your business. The right package gives your website structure, clarity, and room to grow.‍

Prices in CAD · Discovery call included with every package
Prices in CAD · Discovery call included
No matter which package:
It starts with your business.
CUSTOM WEBSITES

Three scopes.
One standard of care.

Two decisions live here. First, your website's size — a one-time cost you'll choose below. Second, how much ongoing care you want once it's live: Maintenance, Strategy, or Full Digital, billed monthly and separate from the cost of the build.

The Fine Foundation
To launch a clear, professional website that introduces your business, builds trust from the first visit, and makes it easy for people to reach you.
$2,800
One-time · up to 5 pages
5 Custom Pages
Typically Home, About, Services, Contact, and one more of your choice, designed for your business, not a template.
Clear Page Structure
Each page is laid out so visitors find what they came for without hunting.
One Clear Next Step
Every page points visitors to one action, like booking or getting in touch.
Colour, Type and Spacing
A palette, fonts, and layout chosen to match how your business should feel.
Trust Sections
Space built into the layout for testimonials, FAQs, and how you work.
Search Setup
Page titles and descriptions set up so Google can find and list your site.
Fast and Accessible
Loads quickly, works on phones, and covers accessibility basics like readable text and image descriptions.
Contact Form
Enquiries go straight to the inbox you choose.
Launch Handoff
A guide to how your site is built and what it needs to stay in good shape, plus 14 days of launch support.
Choose The Fine Foundation
The Fine Signature
To create a fuller digital presence with deeper content direction, stronger paths to action, and room built in for where your business is headed next.
$7,500
One-time · tailored scope
Everything in The Fine Elevation
All of the above, taken further.
Full Site Planning
Every page and the path between pages mapped before design starts.
Copy Direction
Page-by-page guidance on what to say, based on your business and audience.
Brand Starter
A core logo plus colours and fonts, so your site and everything else match.
Advanced Search and AI Setup
The behind-the-scenes information added across your services, articles, and FAQs, with content planned around the questions your customers ask, so search engines and AI assistants can understand your business in depth.
Resource Library
A larger content section for articles or guides, organised by topic so visitors can browse.
Video and Case-Study Sections
Layouts ready for videos, educational content, or case studies.
Interactive Sections
Maps, guided layouts, or interactive info wherever they help visitors.
Launch Playbook
A guide to how your site is built and what it needs to stay in good shape, plus 60 days of priority support.
Choose The Fine Signature

Choose your website, then add a monthly plan.

Maintenance
Keeps your website running and accurate.
Added to any website package:
$280 / month
Monthly Site Check
Every month I test your forms, links, and how the site looks on phones and browsers, so problems get caught by me, not your customers.
Content Updates
Small changes done for you within 2 business days, like a new phone number, hours, a promotion, or a photo swap. Bigger requests are quoted separately.
Speed and Availability Checks
I watch that your site is online and loads quickly, and fix what slows it down. If something breaks, I respond within 1 business day.
Renewal Reminders
I let you know before your hosting and domain renew, so your site never goes down by surprise.
Search Upkeep
Each month I check your page titles, broken links, and that Google still has your pages listed, and fix what has drifted so your ranking doesn't slip quietly.
Monthly Report
A short plain-language summary of visitors, where they came from, and which pages lost them, with what I'd do about it.
Twice-Yearly Site Review
A deeper look at the whole site for bigger updates it needs.
Add Maintenance
Strategy
A website that grows with your business.
Everything in Maintenance, plus:
$550 / month
Monthly Strategy Review
Each month I compare your site to where your business is headed and send a short list of what's missing, outdated, or holding you back, plus what I'll do next.
Search and AI Upkeep
Search engines and AI assistants both read your site. I keep your key pages and their behind-the-scenes information current so they can find and describe you accurately.
A New Article Each Month
Written around what people search before choosing a business like yours.
FAQs That Keep Up
When services, prices, or policies change, I write the new answers and add them, so visitors get answers instead of calling.
Page Rewrites
When your business changes, I rewrite the pages it affects, so your site always tells the current story.
A New Page When You Need One
A new service, location, or seasonal offer gets its own page, built and added to your site by me.
Add Strategy
Full Digital
Your website and your social, working as one.
Everything in Strategy, plus:
$800 / month
Monthly Content Plan
A calendar for the month built around your goals and last month's results.
8 Posts and Graphics a Month
Fresh, on-brand graphics for Instagram and Facebook, made for you.
Brand Templates
A template set in your colours and fonts, so every post looks like you.
Posting Schedule
A plan for what goes up and when, with everything ready for you or your team to post.
One-Time Profile Setup
Instagram and Facebook profiles set up or refreshed to match your site, covering photo, bio, and links.
Consistent Across Channels
Your site, Instagram, and Facebook say the same thing, in the same look.
Monthly Insights
Each month I review what's working, explain what it means for your business, and adjust the plan.
Seasonal Visual Refresh
Twice a year, a new hero image, accent detail, or animation touch. Not a structural redesign.
You or your team post. I plan the content, make it, and review the results. Posting to your accounts and replying to comments and messages aren't included.
Add Full Digital
What's included and what's separate
Included in your website price
Design, build, setup, and launch support.
Billed by Webflow
Hosting keeps your site online. From about US$14 a month depending on your plan, paid by you directly to Webflow.
Billed by your registrar
Your web address (like yourbusiness.com), renewed yearly and paid by you directly to the registrar.

What is hosting, and why is it separate? Hosting is what keeps your website online so people can visit it, a bit like rent for the space your site lives in. That space is run by Webflow, the platform your site is built on, so the fee goes to them, not to me. I set up the account in your name and you pay Webflow directly, which means you own your site and can take it with you at any time.

Not sure which website or plan fits, or have a question about hosting or anything else? Contact me and we'll set up a call to talk it through. There's no cost to ask, and I'll tell you honestly what I think your business needs.

QUESTIONS
Things people
always ask.
If your question isn't here, it's worth a real conversation. I'll walk you through what fits your business.
Start the conversation ↗

Why do website prices vary so much?

Some websites are built quickly to create an online presence. That can work for some situations.

My work goes deeper than putting pages together. I look at the business, the structure, the message, the user flow, and the way people need to experience the site before they decide to reach out. The price reflects the direction, thinking, design, and build behind the final website.

I have no idea what I want. Can you still help me?

Yes. That is often the best place to start. You bring the business, and I help shape the direction. The discovery call and design phase are there to uncover what your website needs to say, show, and support.

What is hosting, and why is it separate?

Hosting is what keeps your website online so people can visit it, a bit like rent for the space your site lives in. That space is run by Webflow, the platform your site is built on, so the fee goes to them, not to me.

I set up the account in your name and you pay Webflow directly, which means you own your site and can take it with you at any time.

Why not use a quick website builder?

Fast tools can help you get something online, and sometimes that is enough for where a business is.

A custom website gives you a different kind of value. The structure, wording, layout, and flow are built around how your business works. Instead of simply having a website, you get a website that feels clear, considered, and easier for the right people to choose.

How long will the project take?

Foundation projects usually take 3 to 4 weeks. Elevation projects usually take 5 to 7 weeks. Signature projects usually take 8 to 12 weeks. Timelines depend on scope, content readiness, and feedback speed.

Do I need to write my own copy?

For Foundation and Elevation, I provide copy direction, tone guidance, and structure so you are not starting from a blank page. For Signature, deeper copywriting support is included depending on the agreed scope.

Can I update the site myself after launch?

Yes. I build in Webflow, a professional website platform that lets you update text, images, and blog content without touching code.It gives your website room to be custom, while still making simple updates easier for you after launch. I also include a personalized walkthrough video.

Will my site work on mobile and show up on Google?

Yes. Every website is designed across screen sizes and built with SEO foundations, including clean structure, proper headings, meta details, image alt text, and performance considerations.This gives your site a stronger foundation for Google to understand it.

Ranking takes time and depends on competition, content, location, and ongoing SEO activity, but the important basics are built in from the start.

What if I need something beyond the packages listed?

Book a discovery call. Booking systems, e-commerce, multilingual pages, and complex integrations can be scoped separately. If something is outside what I can do well, I will tell you honestly.

How does payment work?

Most projects begin with a 50% deposit, with the remaining 50% due at launch. Signature projects may be split into three stages. Everything is agreed in writing before the work begins.

I have an existing site. Can you redesign it instead of starting fresh?

Yes. Your existing site can be a useful starting point. I review what is working, what feels unclear, and what needs to change so the new direction better reflects your business now.

If your current site is not built in Webflow, the redesign will be rebuilt in Webflow rather than edited inside your old platform. This gives the final site a cleaner structure, stronger design control, and an easier editing experience after launch.

Do you work with businesses outside Edmonton?

Yes. The full process can happen remotely. Discovery calls, feedback rounds, design reviews, and handoff can all happen online.

What will my business gain from a better website?

A stronger website helps people understand your business faster, trust what they see, and feel more confident taking the next step. You may start to notice clearer inquiries, fewer repeated questions, better alignment with the clients you want, and a website you feel proud to share.

Success can be measured through inquiries, form submissions, booking clicks, page engagement, and how well the website supports your business goals over time.

Book a discovery call >
READY WHEN YOU ARE

Still not sure?

Reach out anyway.

You don't have to choose alone. Every business needs a different mix of pages, features, and support, and figuring out which one fits works better as a conversation than a guess. I'll walk you through it together.
Design that earns
its place.
Have a project in mind?
Let's talk about it.
Design that earns
its place.
Have a project in mind? Let's talk about it.